Unfair Competition
In an age of increasingly tough and fast-paced competition, appealing advertising concepts and product positioning are more important than ever. Nevertheless, the line between attention-getting and deceptive advertising is frequently an extremely fine one. The so-called “blacklist” of prohibited advertising practices that was included in the Act on Unfair Competition also contains some legal hurdles that must be overcome. The same applies for “me-too” products: in this connection, too, you must recognize the dividing line between permissible and prohibited practices in order to be able to react accordingly to developments in the market.
We advise brand name manufacturers, commercial and service enterprises, and advertising agencies already in the concept phase of campaigns and product designs. In this manner, we help you to develop appealing and attention-getting product and advertising concepts with a secure legal footing.
If your rights are infringed on by unfair advertising practices on the part of your competitors, we enforce your rights quickly and efficiently with the help of cease-and-desist letters and, if necessary, by obtaining a temporary restraining order.
Of course, we also defend you against attacks by competitors who take legal action against your advertising and demand that you make a cease-and-desist declaration.
